Author: Gordon Petten

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has en

Author: Gordon Petten

When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production. In many cases this may be true. However, some thought must go into packa

Author: Gordon Petten

Most marketing firms do a lot of direct marketing. One might even suggest it's traditionally the bread and butter of a marketing firm's income. However, in order to properly manage a direct marketing campaign your firm will need to have adequate d

Author: Gordon Petten

Distribution logistics play a valuable role in any warehouse distribution system. Every warehouse is unique, and thus has its own unique distribution logistics. It can be something as simple as the number of floors or something as complex as the c

Author: Gordon Petten

We in the retail sector engage in discussions of fulfillment product services almost too often. But, in these discussions, we often forget some of the key issues which make fulfillment services so important to our sector. This is to be understood

Author: Wendi Moore-Buysse

As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don’t like that. Another way is to send teenagers to knock on my door to sell your product; if I don’t recognize the perso

Author: Tino Buntic

Two years ago I received an email from a business professional in a related industry to which I am in. The email went something like this:Good day Tino, I happened upon your website and I really loved what I saw. It's a great site with grea

Author: Dean Mercado

So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable res