Author: Dr. Deepak Dutta

You have finished building your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience's attention. You think you are doing everything "right", but

Author: Stacey J. Miller

Some would say that a newspaper story isn't an actual newspaper story unless it appears in the "real" version of the newspaper. That’s just not true. Online publicity is as valuable, and sometimes even more exciting, than traditional publicity. Cons

Author: Alex A. Kecskes

Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you’re lucky enough to have proof sheets, so much the better). Tear out your competitor’s ads too—as many as you can get your hands on. Next, fold t

Author: cryptozul

Advertising had long since been a major determinant of a business' success.This would include the presentation of the product / service to the consumers.What really matters is how it is presented to the target market to be able to capture it.

Author: Jinky

Leaflets are just like open letters or postcards which are created to be handed out to customers in order to promote the products and services of a company. These leaflets are oftentimes inserted in newspapers or left in any entrance of a mall or any

Author: Sam Vaknin

Spielberg's blockbuster, "Minority Report", is set in the year 2054. The future - at least according to a team of MIT futurologists, hired by the cinematic genius - is the captive of embarrassingly personalized and disturbingly intrusive, mostly outd

Author: Philip L Franckel, Esq.

I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do.

Author: Marsha Maung

“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you e

Author: Michele Pariza Wacek

This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. If you don't remember anything else about marketing, remember this: Frequency is king. T

Author: Stephen Pope

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing busin