Top 3 Strategies to Boost Your Perceived ValueAuthor: Rose Hill
Clients who love what you do are the cornerstone of a successful professional service business. Here are three ways to boost the value your clients associate with you and your business.1. Deliver unexpected value.Delivering yo
Branding - More Than Just a Statement - A Memory ScarAuthor: Dave Jones
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to devel
Go Ask AliceAuthor: Harry Hoover
One of fiction's finest marketing minds, The Cheshire Cat,
once told Alice in Wonderland something all business owners
and marketers should remember:"If you don't care where you are going, it doesn't make a
difference which path you take."
Standing Under the Umbrella And Still Getting WetAuthor: Kim A. Castle
Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers,
multi-level & network marketers, and anyone else who
works in the precarious and often misunderstood position
of operating under a lar
Eye On The Pie: Branding From an Investors P.O.V.Author: Kim A. Castle
When building a business as a brand it's important to avoid
a myopic view and consider another important aspect of the
business game as well-- investing. After any amount of toil
and hard work to create a valuable product, service or
company t
The Big Uneasy: Clearing the Clouds of GuessAuthor: W. Vito Montone
People often come to me to assist them with developing
their brand because they are unable to accomplish the
business success they desire. They're experiencing what
we call the Big Uneasy--the state of being when things are
hard. They are st
Trademark Your Business – Lessons LearnedAuthor: Jean Hanson
Small business owners learn many lessons the hard way - through
the school of hard knocks. I recently experienced my own tough
lesson concerning the importance trademarking my business name.
Like many solo-entrepreneurs on a tight budget, the thou
Measuring Return On InvestmentAuthor: Nancy Fraser
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are n
