Author: Jeremy Tuber

When looking at a web site, business card, brochure, or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just something about it”. Well, that, “something about it

Author: Jeremy Tuber

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when y

Author: Dr. Gary S. Goodman

I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in “platform sharing,” it says. This is when the same basic skeleton of a Ford Expl

Author: Mike Myatt

This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into creating a great name.Contrary to popula

Author: Mike Myatt

Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market The creation of their own personal brand. Most people in business understand the need to build brand equity at

Author: Lewis Green

Stop and think before you delete! If you don’t, you risk killing your brand and ultimately your business. In today’s marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand image.Think about it: Wou