Author: Hans Hasselfors

Studies have shown that successful entrepreneurs possess these characteristics: 1. Self-confidence This is that magical power of having confidence in oneself and in one's powers and abilities. 2. Achievement

Author: Debbie LaChusa

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean ... take them out of

Author: Debbie LaChusa

What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan? Is it okay to set the plan aside for awhile? After all you've

Author: Debbie LaChusa

So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're af

Author: Debbie LaChusa

Did you know there's something you do every single day that you could be using as an opportunity to market your business? What is it? Sending email. How many email messages do you send in a day? I recently went

Author: Debbie LaChusa

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, yo

Author: Debbie LaChusa

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision

Author: Kirstin Carey

Guilt, guilt, guilt. Guilt is a terrible feeling and is often self-inflicted by creative entrepreneurs, especially during the holidays. Most people who work for themselves say they chose to do so because they wanted to "control their ti

Author: Debbie LaChusa

If you own your own business, you're probably innundated with advertising and marketing opportunities and salespeople. You probably get asked to sponsor events and donate to organizations. Maybe you've even been hit up by the premium company trying t

Author: Debbie LaChusa

It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with