Author: Ian McAllister

Are Make Money Scams Your Fault? = = = = = = = = = = = = = = = = = = Make money failure? ------------------ If you toss a coin 100 times and it comes down heads 99 times, does that prove that it is a two- head

Author: Debbie LaChusa

Ouch . . . sounds pretty drastic I know, but . . . If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start p

Author: Kirstin Carey

Kirstin, I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them? - Arle

Author: Kirstin Carey

One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn't that the client doesn't have the money and it isn't that the client isn't willing to pay you what you are worth. The root of the

Author: Debbie LaChusa

You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.

Author: Debbie LaChusa

You've probably heard the saying "It's easier to keep an existing customer than to get a new one." Well, it's more than just a saying, it's true. That's why you want to take very good care of your current cli

Author: Debbie LaChusa

If you're like me, you've had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or a service. Perhaps the product or service did not live up to the sales pitch. Maybe

Author: Debbie LaChusa

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

Author: Debbie LaChusa

I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination. Think about it. If you never specify what your goal is, how do you go about achieving it? And h

Author: Debbie LaChusa

Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful. Why is that? Think about it this way: if you are having a conversation