Managers: Let's Call a Spade a Spade!Author: Bob Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box.
Robert A. Kelly ©
Games are a Reflection of Behavior as Told by John SattaAuthor: Alicia Smith
You are standing on a small stage yelling, “What's the name of the game?!”
“Win as much as you can!!!” comes roaring back.
“Who's responsible for your score?!”
“I am!!”
The audience is composed of ninety men, al
Steps to a Writing an Effective Press ReleasesAuthor: Diana Ennen
ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m goin
Writing Killer Press Release for Massive PublicityAuthor: Bob Bastian
Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their o
Promoting Relationships With the PublicAuthor: Kim Haas
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
There are
Incredible results of well-written press releaseAuthor: Peter Finers
Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. The most important aim of the press release
Six Tips For Perfect Email PitchesAuthor: Harry Hoover
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Brevity is the soul of wit. Shakespeare could have been giving media relations tip
Oh, the Mistakes Spokespeople MakeAuthor: Steve Bennett
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderst
PR's Only True MeasureAuthor: Bob Kelly
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager
Managers: Should Your PR Budget Stress Tactics or Strategy?Author: Bob Kelly
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.
Such a budget would tell us that you believe tactics ARE public relations. And
