What Are We Teaching PR Students?Author: Bob Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1245 including guidelines and resource box. Robert A. Kelly © 2005.
Smashing the Myth of the Press ReleaseAuthor: stolbard
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
Your 6-Step Plan For Press Release PlacementAuthor: Lisa Sparks
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads m
Media Protocol for Business and LifeAuthor: Maria Boomhower The Master Communicator
When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.
I first inquired what they were doing and found out t
Google News - Just another article announcer?Author: Martin Lemieux
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembl
3 Ways To Become A Media BimboAuthor: Susan Harrow
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers o
7 Tips To Become A Star Tv GuestAuthor: Susan Harrow
How one expert made a splash on CNN'S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler's New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here's what happen
Lifetime Relationships!Author: Hans Hasselfors
Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?
An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of t
33 Reasons To Do A News ReleaseAuthor: Harry Hoover
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, a
Live Operator VS. Voicemail StudyAuthor: Specialty
Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applicatons. The study showed that over 70% of callers do not lea