Smashing the Myth of the Press ReleaseAuthor: Bill Stoller
A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.
How To Get Zero Cost Publicity For Your Business Part 1Author: DeAnna Spencer
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the
How To Get Zero Cost Publicity For Your Business Part 2Author: DeAnna Spencer
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are
A Guide to Optimizing Public Relations ContentAuthor: Peter Prestipino
This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website,
Seven Tips To Get Your Press Release NoticedAuthor: Danielle Hollister
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent consider
Building The Best NetworkAuthor: Jill Lublin
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your we
The 7 Deadly Sins of Press ReleasesAuthor: Joan Stewart
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom waste
16 Publicity tips for RestaurantsAuthor: Joan Stewart
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you fi
13 Publicity Ideas for RetailersAuthor: Joan Stewart
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and
Don't Pay for Radio InterviewsAuthor: Joan Stewart
It used to be that all you had to do was pitch a great idea with a clever hook, and you’d be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork ove