Attracting Visitors to Your Trade Show BoothAuthor: Ron Adler
After you determine that you will be exhibiting at a show; get your killer display; scheduled and train staff; and have everything set up on the show floor now comes the hard part getting people to visit your booth! There seems to be a never-endin
Lead Gathering at Trade ShowsAuthor: Ron Adler
The primary reason to exhibit in a trade show is to generate sales leads or contacts for your company. So why is it that the majority of trade show exhibitors say that lead gathering and follow up is the biggest area of improvement needed? The rea
Trade Show Booth Tear-DownAuthor: Ron Adler
After a show wraps, your entire booth staff will want to leave as soon as possible. Some may even book return flights that coincide with the end of the show. Avoid laying the burden of tear-down, packing and shipping on one person. In your pre-sho
Trade Show Lead Follow-UpAuthor: Ron Adler
The Dreaded SLBH
If you're like most exhibitors, your first day back in the office after a trade show contains a myriad of competing priorities. Messages from current clients who need you beckon, the list of daily to-do's has piled up for
Trade Show Lead TrackingAuthor: Ron Adler
Enter Your Leads – Your ROI Depends on It!
If your company is asking what your trade show ROI is (and if they haven't been already – they will be!), you need to have a system in place for lead tracking. Most companies have some type of
