Author: Leah West


If you are trying to get an opt-in email list going for you
website, you might be wondering where to start. The most
important rule to understand is that you must persuade your
website visitors to let you have their, oftentimes guarded and
protected, email addresses.

Remember, a lot of people surfing the web these days are pretty
internet savvy. They are aware of spam, hate spam and do not
want spam in their inbox ever. If they do not feel they are
getting something out of joining your email list then they will
leave your site without leaving you their info. Don’t let this
happen to you!

Follow these 11 steps and the emails will start rolling in.

1. Have your visitors sign up to receive your free newsletter.
Offer articles, tips and advice on the chosen topic.

2. Have them sign-up to get access to download a free ebook. The
subject of the ebook should be relevant to your target audience.
Write an ebook or find one at an online ebook directory that you
can give away.

3. You can give your visitors a free membership inside your
member's only website. Give them their username and password via
email.

4. Hold a free contest or sweepstakes. All they have to do is
sign up to be entered.

5. Offer your visitors free consulting services or price quotes.
Provide a form where they can ask you questions and submit their
information.

6. Give away something for signing up. People love free stuff.
Give away an ebook, a t-shirt, consulting services, whatever you
want.

7. Have visitors fill out a survey on your website. Offer a free
gift as an incentive to complete the form.

8. Offer a free online service from your website. They have to
sign up to receive the service.

9. Host free classifieds. Grab their e-mail address, then let
them post their ad.

10. Offer a free training course via email. They gotta sign up
if they want the course.

11. Let their voices be heard. When they sign up, give them
access to a forum, chat room, or guestbook.

Make sure to provide a privacy link where they can click and
read that their email address is safe with you and you won’t
sell it to anyone. Also include that they can opt-out at anytime
they don’t want to receive your emails anymore. Most people
won’t read through the entire privacy policy, but they will look
to see if it’s their before giving out their info.

Getting your visitors to leave you their email address is not
hard to do if done right. If people think they will get the
information they are looking for, then they will most likely
hand over the goods.