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Long Copy Sales Letters on the Web: Hype or Not?
Author: Nick Usborne

I have written before about long sales copy on the web. But I have more to say on the subject.First, let me be clear about what I’m saying her
Benefits Of An Accessible Website: Part 1 - Increase In Reach
Author: Trenton Moss

The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Improving usability for screen reader users
Author: Trenton Moss

Simply ensuring your website is accessible to screen reader users is unfortunately not enough to ensure these users can find what they're looking for in a reasonably quick and efficient manner. Even if your site is accessible to screen reader users,
The problem with automated accessibility testing tools
Author: Trenton Moss

An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check images for a
Website content & usability
Author: Trenton Moss

Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be s
Separate text-only version? No thanks!
Author: Trenton Moss

In an attempt to make their sites accessible to all, more and more websites are now offering text-only versions of their sites. With the huge number of inaccessible websites out there, any attempt to make a website accessible to one and all is highly
Web accessibility for screen magnifier users
Author: Trenton Moss

The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Some users will magnify the screen so that o
Tell me what your website does!
Author: Trenton Moss

You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this. As such, make sure you don't forget to tell them wha
Writing Effective ALT Text For Images
Author: Trenton Moss

Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Expl
The Secret Benefit Of Search Engine Optimisation: Increased Usability
Author: Trenton Moss

A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means mo
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